Reshift is a leading tech media company in the Netherlands, known for brands such as Kieskeurig.nl, Power Unlimited, and Zoom.nl. The company reaches millions of consumers each month and offers a wide range of information and comparison platforms. Reshift is recognized for its focus on innovation and reliability and plays a key role in helping consumers make informed decisions.
The project focused on transforming the backend of Kieskeurig.nl, with the following key objectives:
The old system took hours—sometimes even days—to process price and product updates. The goal was to reduce this processing time to less than an hour.
By introducing a modern cloud-based infrastructure, the platform needed to be flexible enough to handle growing data streams efficiently.
The new system had to process complex workloads efficiently without performance loss, even during peak loads.
These goals had to be achieved without compromising on reliability and cost management.
The project was led by an experienced Chief, who was deeply involved in the architecture and implementation of the solution. The development process followed these key steps:
The new backend was fully built in the cloud using AWS. Core components such as Amazon RDS and S3 were utilized to optimize storage and processing.
Instead of a traditional monolithic architecture or microservices, the team opted for tiny services. These run in lightweight Docker containers, specifically designed for individual tasks such as price processing and data caching.
A Kubernetes cluster, supported by Argo, was implemented for workload management. This cluster efficiently distributes, auto-scales, and manages workloads, ensuring reliability and scalability.
The new architecture reduced processing time from hours or even days to just 10 minutes per cycle—far exceeding the original goal of under one hour.
While AWS CloudFormation was not used, alternative automation techniques were implemented to keep the infrastructure flexible and manageable.
The implementation delivered impressive advantages, transforming the performance, scalability, and cost-efficiency of Kieskeurig.nl.
Price and product updates are now processed within 10 minutes, revolutionizing both the user experience and data processing efficiency.
Kubernetes and Argo enable the platform to seamlessly handle peak loads and support future growth potential.
By using tiny services instead of a monolithic system, operational costs were kept manageable while maintaining high performance.
The new platform provides Reshift with a robust foundation to further optimize Kieskeurig.nl’s performance and integrate future innovations. With this transformation, Reshift has not only significantly enhanced Kieskeurig.nl's performance but has also established an infrastructure ready for tomorrow's challenges.
Check out our other cases. We are always working on exciting new projects.
24 Indoor is een Nederlands bedrijf dat sinds 2013 actief is in het beheren en investeren in indoor leisure centra binnen de Europese indoor leisure markt.
De ANWB behartigt de belangen van haar leden met diensten en invloed op het gebied van mobiliteit, vakantie en vrije tijd.
Keesing ontwikkelt sinds 1911 oplossingen voor ID- en geldverificatie, met focus op vertrouwen, nauwkeurigheid, veiligheid en betrouwbaarheid.
Foster+Freeman ontwerpt en produceert forensische systemen voor onderzoek naar documenten, vingerafdrukken en sporenmateriaal.
Meet our team and discover what we can do for you.
+31 (0) 85 303 94 09
Monday - friday
8:00 - 17:00
