Reshift

The client

Reshift is a leading tech media company in the Netherlands, known for brands such as Kieskeurig.nl and Zoom.nl. The company reaches millions of consumers each month with information and comparison platforms. Reshift is recognized for its focus on innovation and reliability, and helps consumers make informed decisions.

Reshift
Processing time per cycle10minutes

Price and product updates for Kieskeurig.nl are now processed within 10 minutes per cycle.

Before
hours, sometimes days
Goal
less than an hour
Outcome
far exceeded
Client
Reshift
Platform
Kieskeurig.nl price comparison site
Role
Leadership, architecture, implementation
  • Developers & technical leadership
  • Data processing
  • Price comparison
  • Product data
  • Scalability
01 · Project objectives

From days to under an hour

Tim presenteert aan collega's in een vergaderruimte, met code en een app op het scherm

Shorter processing time

The project focused on renewing the backend of Kieskeurig.nl and had three objectives. The old system took hours, sometimes even days, to process price and product updates. The goal was to reduce this processing time to less than an hour.

Scalability and flexibility

The platform needed to become flexible enough to handle growing data streams efficiently.

Efficient processing

The new system had to handle complex processing tasks more efficiently without losing speed, even during peak loads. All of these goals had to be achieved without compromising on reliability or cost control.

02 · Implementation

The backend was rebuilt and spreads the work automatically

Leadership and build

The project was led by an experienced Chief, who was closely involved in the architecture and implementation of the solution. The new backend was rebuilt from the ground up to optimize the storage and processing of price and product data.

Scaling with demand

The platform distributes work efficiently and scales automatically with the load, ensuring reliability and scalability. Automation keeps the platform flexible and manageable.

Performance gains

The new setup reduced processing time from hours or even days to just 10 minutes per cycle. This result even exceeded the original goal of under one hour.

03 · Results and benefits

Updates in ten minutes and steady under peaks

Speed and reliability

Price and product updates are now processed within 10 minutes. This improves both the user experience and the underlying data processing.

Scalable and cost-conscious

The platform handles peak loads and supports future growth. At the same time, operational costs have been kept manageable.

Ready for the future

The new platform gives Reshift a robust foundation to further optimize the performance of Kieskeurig.nl and integrate future innovations. With this renewal, Reshift has significantly improved the performance of Kieskeurig.nl and put in place a platform ready for the challenges of tomorrow.

The outcome

A rebuilt backend now processes price and product updates on Kieskeurig.nl within 10 minutes per cycle and scales automatically with the load. That gives Reshift a robust foundation for further growth.

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