24 Indoor

The client

24 Indoor is a Dutch company that manages and invests in indoor leisure centers across Europe. The company offers local, affordable and innovative fun in a safe and clean environment, with attention to both children and parents. 24 Indoor aims to become the leading indoor playground brand in Europe by building an international network of play centers.

24 Indoor
Countries in one data platform5countries

Figures from venues in the Netherlands, Germany, Switzerland, Spain and the United Kingdom in one place.

Before
data in separate systems
Goal
insight per venue
Outcome
near real-time figures
Client
24 Indoor
Platform
Data and reporting platform
Role
Design and development
  • AI & data
  • Data platform
  • Integrations
  • Data enrichment
  • Reporting
01 · Project objectives

Tills, accounts and planning in one real-time view

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Insight into data

24 Indoor manages multiple indoor playgrounds, including Monkey Town locations. Running these efficiently requires in-depth insight into the data from each location. The existing systems, including financial administration, point-of-sale and planning systems, did not provide the dashboards and reports needed to support day-to-day operations.

The goal

The objective was an integrated solution that brings together and combines data from all these systems, giving 24 Indoor real-time insight into the performance of its locations. This should lead to better decision-making, more efficient purchasing and optimized staff planning.

02 · Implementation

All systems combined, enriched with weather and holidays

One source for all data

Chief developed a custom solution that collects and combines all data from the various systems. This solution is the foundation for comprehensive dashboards. The dashboards are near real-time, so 24 Indoor always has insight into the most up-to-date figures.

Data enrichment and forecasting

Alongside operational data, the solution uses external data such as public holidays and weather data. This supports forecasts, for example of visitor numbers and expected crowd levels.

From design to maintenance

Chief handled the entire project from start to finish, including design, development, implementation and maintenance. The solution is set up to grow along with 24 Indoor.

03 · Results and benefits

Sharper purchasing and staffing, ready for busy periods

Efficiency in purchasing and planning

With the new data solution, 24 Indoor can purchase more efficiently and create better schedules for all its locations. People and resources are used where they are needed.

Better prepared for busy periods

Using the forecasts, 24 Indoor can prepare better for busy periods, for example by adjusting food and beverage stock in time and scheduling extra staff when needed.

Conclusion

With this custom data solution, Chief has helped 24 Indoor improve its operations. Up-to-date insight, data analysis and forecasting help 24 Indoor make better decisions and work towards its ambition of becoming Europe's leading indoor leisure chain.

The outcome

Near real-time figures from every 24 Indoor venue now come together in one data platform. Chief designed, built and maintains it, and it is set up to grow along with the business.

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